Wed. Dec 2nd, 2020
Sustainable car-sharing brand Lynk & Co. launches in Europe — and we investigated

After peering out the window on a cold and wet October morning I decide against cycling across Amsterdam to visit the newly opened Lynk & Co location. It’s times like these I wish I owned a car, but only for the half hour I actually need it.

With its unique approach to mobility, this is the very opportunity that Swedish Chinese car maker Lynk & Co. is trying to tap into. It’s a car brand, but the car is far from the company’s centerpiece. In fact, when CEO Alain Visser showed me around the new Amsterdam location, we hardly talked about the vehicle that sat caged in the middle of the space — we actually spent most of our time in the toilets, but we’ll get to that.

Credit: M Beedham