Thu. Oct 29th, 2020
Italy's Book Sales Bounce Back

The recent return of book buyers to stores in Italy in the Italian book market has helped the overall market bounce back from showing a year-over-year revenue loss of 20% through April 18 to down 11% as of July 11, according to a study conducted by the research department of the Italian Publishers Association (AIE) based on data provided by Nielsen and IE – Informazioni Editoriali.

Overall market revenue was valued at approximately €533 million, representing a 11% drop compared to €600 million for the same period in 2019.

Perhaps even more heartening is the news that bookstore and online sales (excluding Amazon), which had fallen by 70% in weekly sales between March and April, have bounded back, showing as much as a 2.5% hike over 2019 for the week ending on July 19. Sales had shifted significantly over this period from bricks-and-mortar stores, which had been locked down, to online sales, but these too are returning to a more normal rate; typically, retailers account for some 70% of overall sales and in recent weeks have accounted for about 56% of overall sales, up from a low point of 52% earlier in the spring.

The AIE noted that the next several months will indicate whether or not the shift from retail stores to online purchases is a temporary phenomenon or has accelerated a shift that has already been underway for several years.

Facebook Comments

Leave a Reply

Translate »

This website uses cookies. By continuing to use this site, you accept our use of cookies.  Learn more